We are the supermarket
design studio.
We bring strategy, identity, packaging and in-store communication together for supermarkets, convenience stores and food-to-go brands across the UK, Ireland and beyond.
The creative team behind Pettitt’s Bray — National Store of the Year 2025 and O’Meara’s Portumna — National Medium Store of the Year 2026.
SUPERMARKETS · CONVENIENCE · FOOD-TO-GO · FMCG PACKAGING · STORE STRATEGY ·
SUPERMARKETS · CONVENIENCE · FOOD-TO-GO · FMCG PACKAGING · STORE STRATEGY ·
SPECIALIST EXPERTISE
Built around how people really shop.
01 Supermarkets
02 Convenience
03 Food-to-go
04 FMCG & own brand
What we do
We specialise in turning complex retail environments into clear, compelling brands. From strategy and identity to packaging, signage and point of sale, we connect every customer touchpoint—helping supermarkets, convenience, food-to-go and FMCG brands stand out, sell more and grow consistently.
RETAIL BRAND STRATEGY
BRANDING & PACKAGING DESIGN
CREATING FOOD DESTINATIONS
RETAIL POINT-OF-SALE
BRAND IMPLEMENTATION & ROLLOUT
PROOF, NOT PROMISES
Behind two of Ireland’s most celebrated supermarket transformations.
2025 Pettitt’s Bray
Creative lead behind National Store of the Year — brand identity, packaging and full-store experience.
2026 O’Meara’s Portumna
Creative lead behind National Medium Store of the Year — one unmistakably local supermarket brand.
TRUSTED BY
Brands we work with.
Let’s talk about your next chapter.
Refreshing a supermarket, developing a new food offer or bringing a packaging range together? Tell us what you have in mind.