Exterior branding and shopfront design for Kavanagh’s Food Market by LMPP Studio — modern neighbourhood store with fresh flowers, café seating and welcoming signage.

Brand Refresh, in-store experience and packaging design for Kavanagh’s Food Market

“Kavanagh’s Food Market in Belsize Park is world-class with its design, freshly prepared meal solutions, strong value and presentation.”

Matthew Brown – Retail Trend Futurist

Project Overview / Our Brief
LMPP Studio partnered with Kavanagh’s Food Market to transform their retail experience — creating a modern food-led supermarket brand rooted in quality, community and fresh thinking.

Working closely with the Kavanagh’s team, we developed a full visual identity system and in-store brand world that celebrates great food and everyday hospitality. From signage, illustrations and environmental messaging to packaging and digital assets, every touchpoint was designed to express freshness, warmth and genuine care.

The result is a standout retail destination that blends artisanal food culture with everyday convenience — proving that supermarket design can be both premium and personal.

Kavanagh’s Food Market logo and hand-drawn illustration by LMPP Studio — playful food icons representing bakery, fish, wine and fresh local produce.

Brand Story
Kavanagh’s Food Market is built around one belief: good food brings people together.
Our creative direction focused on making the store feel welcoming, expressive and proudly local — a place where customers feel part of the community.

Friendly illustration, fresh colour palettes and heartfelt messaging help bring personality to each department, while a cohesive design system ensures clarity and consistency across signage, packaging and staff touchpoints.

From the bakery and butcher to the deli counter and coffee bar, every space is crafted to celebrate craft, quality and the people behind the food.

Services
Brand Strategy | Visual Identity | Retail Environment Design | Illustration | Wayfinding & Signage | Packaging Design | Photography & Art Direction | POS & Campaign Roll-Out

A light blue tote bag with illustrations of hands holding cooking utensils and food items, and the text "Kavanagh's Food Market." Next to the bag is a white item with a black and white logo that reads "The Fresh Food Specialists" and features a hand holding a skewer of food. The background features a patterned paper with the same logo and illustrations from the tote bag, repeating across the surface.
Set of eight colorful circular badges with food-themed illustrations and text, including pizza, hand holding a dessert, bread, kitchen utensils, crab, snacks, spilled alcohol bottles, and cupcakes, each representing a different aspect of a bakery or food service branding.
Brand illustration for Kavanagh’s Food Market in Belsize Park by LMPP Studio — featuring hand-drawn icons of chefs, food and wine, creating a lively and local market identity.
Illustrated brand patterns for Kavanagh’s Food Market by LMPP Studio — featuring hand-drawn artwork for the Fish, Bakery and Kitchen departments in blue, pink and green colour palettes.
Kavanagh’s Kitchen branding and food photography by LMPP Studio — showcasing chef-prepared meals, roast chicken, salmon and lamb dishes made fresh daily in-store.
Chef-prepared meal packaging design for Kavanagh’s Kitchen by LMPP Studio — featuring Chicken & Bacon Gratin and BBQ Pork Ribs with illustrated sleeves and premium ready-meal presentation.
Irish Beef packaging design for Kavanagh’s Meals by LMPP Studio — featuring quarter pounder burgers and lasagne sleeves with hand-drawn butcher illustrations and clean branding.
Kavanagh’s Kitchen Supper Club logo design by LMPP Studio — featuring circular chef and dinner emblems with bold lunch, dinner and sides branding.
In-store graphic banner design for Kavanagh’s Kitchen Supper Club by LMPP Studio — featuring chef imagery, rotisserie chicken, fresh meals and ready-to-go lunch and dinner branding.
Kavanagh’s Kitchen Supper Club branding and chef photography by LMPP Studio — featuring fresh cooked meals, branded chef uniform and illustrated in-store graphics.
Kavanagh’s Kitchen chef-prepared meal packaging and in-store photography by LMPP Studio — featuring freshly cooked dishes, premium ready meals and branded sleeve designs.
Kavanagh’s Fresh Fish branding and counter design by LMPP Studio — showcasing seafood packaging, friendly fishmonger team and fresh produce display highlighting responsibly-sourced fish.
Fresh fish sleeve packaging design for Kavanagh’s Food Market by LMPP Studio — featuring illustrated seafood pattern and premium ready-to-cook trays with seabass, salmon.
Fresh fish sleeve packaging design for Kavanagh’s Food Market by LMPP Studio — featuring illustrated seafood pattern and premium ready-to-cook trays with oysters and prawns.
Fishmonger counter branding and in-store design for Kavanagh’s Food Market by LMPP Studio — featuring illustrated seafood pattern, bespoke signage and fresh fish display.
Fish counter branding and greaseproof paper packaging design for Kavanagh’s Food Market by LMPP Studio — featuring fresh seafood display and custom-printed fish wrap with illustrated logos.
Kavanagh’s Food To Go counter design and branding by LMPP Studio — featuring barista coffee, fresh sandwiches, Didi’s Juice Bar and Maido sushi-to-go inside Kavanagh’s Food Market.
Branded takeaway bag and hot meal packaging design for Kavanagh’s Food Market by LMPP Studio — featuring illustrated Food To Go graphics, patterned wrap and chicken salad bowl.
Coffee cup and illustrated brand pattern for Kavanagh’s Food Market by LMPP Studio — showcasing Food To Go identity with playful hand-drawn graphics and tagline “Grab some goodness.”
Salad bowl packaging design for Kavanagh’s Food Market by LMPP Studio — featuring BBQ Chicken Bento and Tuna Poke bowls with illustrated green containers and clear labels.
Food-to-go sandwich packaging design for Kavanagh’s Food Market by LMPP Studio — showcasing clean typography, fresh colour coding and hand-drawn illustration details.
Bakery branding and packaging design for Kavanagh’s Food Market by LMPP Studio — showcasing artisan breads, gourmet doughnuts and patisserie cakes under the “Truly Baked to Perfection” identity.

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