Retail Packaging Design

LMPP Studio provides packaging design for retail brands across supermarkets, convenience retail and food-to-go environments.
We design packaging that is clear, distinctive and built to perform at shelf and in fast-paced retail settings — helping brands stand out, communicate quickly and scale consistently across ranges and formats.

Our packaging design work combines brand strategy, visual identity and retail insight to ensure packaging doesn’t just look good, but works where buying decisions are made.

Off Beat Donut Co. assorted donut boxes, showing classic sugared donuts and a mixed selection of decorated gourmet donuts in branded packaging.

Packaging Design for Retail
Packaging design in retail is not just about aesthetics — it’s about clarity, recognition and choice.

In busy supermarket aisles and food-to-go environments, packaging must:

  • Be understood quickly

  • Stand out at distance

  • Communicate value and quality

  • Work consistently across SKUs and ranges

Retail packaging needs to perform in real conditions, under real pressure.

Bare Pantry snack packaging showing Honey Banana Chips, Blueberry Chocolate Almonds, Dried Strawberries, and Roasted Kingsize Peanuts with colourful illustrated labels.

Why Packaging Design Matters
Effective packaging design plays a critical role in:

  • Driving shelf visibility and recognition

  • Supporting confident customer decision-making

  • Differentiating brands in crowded retail environments

  • Creating consistency across growing product ranges

  • Reinforcing brand positioning at point of purchase

Without a clear packaging system, even strong brands struggle to compete at shelf.

Cosgroves Cook@Home packaging featuring a Mexican Street Salad bowl and a Creamy Potato Gratin foil tray with branded labels and ingredient imagery.
Cosgroves Food for Living branded packaging including takeaway bags and hot drink cups with “Eat Drink Shop” and “Hooked on Fish” designs.

Our Retail-First Packaging Approach
At LMPP Studio, packaging design starts with how the product will be sold, not just how it will look.

Our approach considers:

  • Shelf context and competitive environment

  • Distance viewing and visual hierarchy

  • Product range structure and navigation

  • Food-to-go speed and clarity

  • Practical formats, materials and print considerations

This ensures packaging is not only distinctive, but commercially effective and easy to implement.

Fortified Immunity supplement range featuring Zinc, Vitamin D, Vitamin C, and Selenium bottles with colour-coded labels.

What Our Packaging Design Covers
Our packaging design services typically include:

  • Retail packaging concept and creative direction

  • FMCG and shelf-ready packaging design

  • Food-to-go and takeaway packaging

  • Range architecture and SKU systems

  • Illustration-led packaging systems

  • Packaging guidelines and roll-out support

Every solution is designed to work as part of a wider retail brand system.

Pizza Mia orange pizza box featuring the illustrated Pizza Mia character and the tagline “Always Handmade.”
Pettitt’s Cook@Home ready-meal packaging featuring Healthy Option Katsu Curry and Aromatic Green Thai Green Curry bowls with blue branded sleeves.
Fortified Immunity supplement label designs for Vitamin D, Vitamin C, and Zinc, featuring landscape photography, dosage information, and colour-coded packaging.
Pigeon House At Home branded food box with colourful abstract artwork and pigeon logo.
Pettitt’s pepperoni pizza with branded packaging sleeve featuring ingredients list, price, and “Stoned Baked Pizza” label.

Packaging Design Across Retail Formats
We design packaging for a wide range of retail environments, including:

  • Supermarket shelves and fresh food counters

  • Convenience and forecourt retail

  • Food-to-go and takeaway formats

  • FMCG brands selling through retail channels

Our experience across multiple formats allows us to create packaging systems that adapt without losing clarity or recognition.

Pettitt’s Cook@Home packaging showing Lemon & Parsley Salmon and 100% Irish Pork Burgers in foil trays, accompanied by colour-coded ingredient icons for lamb, pork, beef, chicken, fish, healthy choice, and new products.

How Packaging Connects to Retail Branding
Packaging design at LMPP Studio is never treated as a standalone exercise.

It is closely connected to:

  • Retail brand strategy

  • Visual identity and illustration

  • In-store communication and POS

  • Campaign and seasonal activity

This integrated approach ensures packaging reinforces the brand consistently across every retail touchpoint.

BUILT by Nutrition packaging range featuring Protein Puck snack bars and Whey Protein pouches, displayed with bold black illustrated graphics and nutritional claims.

The Outcome
The result of effective retail packaging design is:

  • Strong shelf presence

  • Clear and confident communication

  • Consistent brand recognition

  • Scalable systems across ranges and formats

  • Packaging that supports sales, not just aesthetics

Good packaging design doesn’t shout — it guides customers clearly and confidently.

Looking to refresh or develop packaging that performs in retail?
Explore our Retail Branding & Packaging Design work or talk to LMPP Studio about packaging design built for real retail environments.

Got a project?
Get in touch.