Retail Branding & Packaging Design
LMPP Studio is a retail branding and packaging design studio based in London and Dublin, specialising in supermarkets, convenience retail and food-to-go brands.
We help retailers and brand teams create distinctive, high-performing retail brands that work in the real world — from shelf and packaging to in-store communication and food-to-go environments.
Our work combines retail strategy, visual identity, packaging design and in-store execution to help brands stand out, sell more confidently and scale consistently across multiple locations.
What We Do
We design retail brands that are built for how people actually shop.
From busy supermarket aisles to fast-paced food-to-go environments, our work focuses on clarity, recognition and commercial impact — without losing character or craft.
Our retail branding and packaging design services include:
Retail brand strategy
Visual identity & logo design
Packaging design for FMCG and food-to-go
Illustration-led brand systems
In-store communication & POS
Campaign roll-out and retail implementation
Everything is designed to work together as a single, coherent retail system.
Who We Work With
We partner with ambitious retail brands at different stages of growth, including:
Independent supermarkets and food markets
Supermarket groups and convenience retailers
FMCG and packaged food brands
Food-to-go, forecourt and quick-service brands
Whether refreshing an established retail brand or launching something new, we design with scalability, consistency and longevity in mind.
Designed for Real Retail Environments
Retail branding isn’t created in isolation — it lives in busy, competitive environments where decisions are made in seconds.
Our work is designed for:
Supermarket shelves and fresh food counters
Food-to-go packaging and takeaway formats
Convenience stores and forecourts
Seasonal campaigns and in-store promotions
We consider how branding performs at distance, at speed and across multiple touchpoints — ensuring it works just as well in-store as it does online.
Our Approach
We take a retail-first approach to branding and packaging design.
That means designing from the shop floor outward — understanding customer flow, decision-making and buying behaviour before visual style.
Our process typically involves:
Understanding the retail environment and customer journey
Defining a clear brand strategy and positioning
Creating a flexible visual identity system
Designing packaging and in-store applications
Supporting roll-out across stores, SKUs and campaigns
The result is branding that looks good — and works hard.
Proven Retail Experience
Our retail branding and packaging design work spans:
FMCG shelf-ready packaging (Bare Pantry)
Food-to-go and forecourt brands (Offbeat Donuts)
Independent supermarkets (Pettitt’s SuperValu)
Premium neighbourhood food markets (Kavanagh’s Belsize Park)
These case studies demonstrate how our retail-first approach adapts across different formats while maintaining clarity, consistency and brand recognition.
Why LMPP Studio?
Specialists in retail branding — not generalist design
Experience across supermarkets, convenience and food-to-go
Illustration-led systems that add warmth and personality
Practical, collaborative approach grounded in real retail environments
Based in London and Dublin, working across the UK and Ireland
We design brands that are noticed, trusted and remembered — where it matters most.