LMPP Brand Retail Strategy

Transform Your Retail Relevance.

We build retail-first strategies that translate into better shelf presence, clearer in-store messaging and more effective product packaging. From naming and brand positioning to shopper journeys and activation plans, our Retail Strategy bridges the gap between creative thinking and commercial results.

Services
Retail Strategy & Brand Positioning | Brand Vision & Architecture | Consumer Profile | Competitor Audit & Benchmarking | Tone-of-Voice | Brand Workshops & Retail Safaries

Illustrated retail store layout showing a clear customer journey, product zones, and merchandising strategy—visualised by LMPP Studio to demonstrate effective retail design and strategic in-store planning.

Bring clarity to your retail offer.

We help retailers and food brands decide what to refresh—and why. From in-store branding and point-of-sale to own-brand packaging, we align your proposition, messaging, and visual system so every shelf, sign, and SKU works harder.

What this solves
Unclear positioning or mixed messages across store, POS, and packs

  1. Outdated identity that no longer reflects your offer

  2. Fragmented own-brand ranges and ad-hoc label systems

  3. Inconsistent signage hierarchy (customers can’t find what they need)

  4. Low impact at shelf; promotions not landing

Diagram showing the components of a brand strategy, including brand identity, look and feel, targeted messages, core messages, and brand personality
A black and yellow LMPP Studio graphic showing how a unique brand is built, with circles illustrating 45% brand positioning, 20% logo, 35% consumer experience across in-store and online, and the overall creation of a distinctive brand identity.

What we do

  1. Audit & insight: store walk-throughs, brand/pack review, competitor & category scan

  2. Positioning & messaging: value proposition, tone of voice, proof points

  3. Range & naming architecture: categories, variants, naming conventions, pricing cues

  4. In-store comms system: wayfinding, category headers, shelf talkers, promo logic

  5. Own-brand packaging framework: master logo rules, colourways, typography, icons/illustration

  6. Launch & rollout: toolkits, templates, printer/spec handover, staff briefs

Our process

  1. Discover – Audit stores, packs, and POS; capture problems and opportunities

  2. Define – Strategy map and comms hierarchy; agree success measures

  3. Design – Routes for brand, POS, and packaging; align across touchpoints

  4. Validate – Shelf mockups/print tests; refine for clarity and impact

  5. Deliver – Final guidelines, artwork templates, and a rollout plan

A black LMPP Studio graphic showing four key brand drivers represented in circles: product quality, customer experience, authenticity and choice, and a modern engaging brand offer.
A visual diagram titled “Evolution of Retail Categories,” showing four stages of retail: personalised service, busy mass market, pop-up retailing, and market transformation

Deliverables you’ll receive

  1. Strategy one-pager & comms hierarchy

  2. In-store signage matrix (sizes, placements, messages)

  3. POS/wayfinding style kit (headers, shelf talkers, promo badges)

  4. Own-brand packaging system (die-lines, colour rules, typography, icons/illustrations)

  5. Print-ready artwork templates & pre-press notes

  6. Implementation checklist + supplier handover pack

Typical outcomes

  1. Clearer navigation and faster basket building

  2. Stronger shelf presence and improved promo response

  3. Consistent own-brand across ranges and formats

  4. Easier day-to-day execution for your team and suppliers

Got a project?
Get in touch.