LMPP Brand Retail Strategy

Transform Your Relevance.

We build retail-first strategies that translate into better shelf presence, clearer in-store messaging and more effective product packaging. From naming and brand positioning to shopper journeys and activation plans, our Retail Strategy bridges the gap between creative thinking and commercial results.

Services
Retail Strategy & Brand Positioning | Brand Vision & Architecture | Consumer Profile | Competitor Audit & Benchmarking | Tone-of-Voice | Brand Workshops & Retail Safaries

Drawing of a busy retail store with customers shopping, shelves filled with products, and a central circular display area, exterior view with people walking outside on a sidewalk.

Bring clarity to your retail offer.

We help retailers and food brands decide what to refresh—and why. From in-store branding and point-of-sale to own-brand packaging, we align your proposition, messaging, and visual system so every shelf, sign, and SKU works harder.

What this solves
Unclear positioning or mixed messages across store, POS, and packs

  1. Outdated identity that no longer reflects your offer

  2. Fragmented own-brand ranges and ad-hoc label systems

  3. Inconsistent signage hierarchy (customers can’t find what they need)

  4. Low impact at shelf; promotions not landing

A diagram with five overlapping circles illustrating visual language. The first circle is labeled "Brand Identity," the second "Look & Feel," the third "Targeted Messages," the fourth "Core Messages," and the fifth "We Know Who We Are." A yellow rectangle below the circles contains the text "Visual Language."
A presentation slide titled 'Creating a Unique Brand...' with four yellow circles displaying percentages: 45%, 20%, 35%, and concentric circles representing a unique brand creation. Below each circle are labels: 'Brand Positioning,' 'Logo,' 'Consumer Experience,' and 'Unique Brand Creation,' with additional notes: 'Create Following,' 'Brand Awareness,' 'Volume Driver,' respectively.

What we do

  1. Audit & insight: store walk-throughs, brand/pack review, competitor & category scan

  2. Positioning & messaging: value proposition, tone of voice, proof points

  3. Range & naming architecture: categories, variants, naming conventions, pricing cues

  4. In-store comms system: wayfinding, category headers, shelf talkers, promo logic

  5. Own-brand packaging framework: master logo rules, colourways, typography, icons/illustration

  6. Launch & rollout: toolkits, templates, printer/spec handover, staff briefs

Our process

  1. Discover – Audit stores, packs, and POS; capture problems and opportunities

  2. Define – Strategy map and comms hierarchy; agree success measures

  3. Design – Routes for brand, POS, and packaging; align across touchpoints

  4. Validate – Shelf mockups/print tests; refine for clarity and impact

  5. Deliver – Final guidelines, artwork templates, and a rollout plan

Diagram outlining key drivers in business including Product Quality, Customer Experience, Authenticity & Choice, and Modern & Engaging, with alternating highlighted circles.
A diagram illustrating stages of market transformation over time, divided into four parts: Original Personalized Service, Busy Mass Market, New Breed Pop-up Retailing, and New Value Market Transformation, with labels highlighting historical and consumer trends.

Deliverables you’ll receive

  1. Strategy one-pager & comms hierarchy

  2. In-store signage matrix (sizes, placements, messages)

  3. POS/wayfinding style kit (headers, shelf talkers, promo badges)

  4. Own-brand packaging system (die-lines, colour rules, typography, icons/illustrations)

  5. Print-ready artwork templates & pre-press notes

  6. Implementation checklist + supplier handover pack

Typical outcomes

  1. Clearer navigation and faster basket building

  2. Stronger shelf presence and improved promo response

  3. Consistent own-brand across ranges and formats

  4. Easier day-to-day execution for your team and suppliers

Got a project?
Get in touch.