Illustration Design

LMPP Studio provides illustration for retail brands across supermarkets, convenience retail and food-to-go environments.
We create illustration systems that add clarity, character and recognition to retail brands — supporting packaging design, in-store communication and brand storytelling in real retail settings.

Our illustration work is always led by retail context, helping brands communicate quickly, consistently and with warmth across shelf, packaging and in-store touchpoints.

Vibrant hand-drawn illustration celebrating Pettitt’s Foodmarket and Wexford, featuring local produce, bakery items, seafood, farming, flowers, landmarks, and community scenes in a colourful mural-style composition.

Illustration for Retail Brands

In retail, illustration is not decoration — it is communication.

When used well, illustration can:

  • Simplify complex information

  • Add warmth and personality to retail environments

  • Improve navigation and wayfinding in-store

  • Create strong visual recognition across packaging ranges

  • Help brands stand out without shouting

Retail illustration must work at speed, at scale and across multiple applications.

Inside a donut shop called Off Beat Donut Co., with a woman working behind the counter, a display of donuts, and neon signs advertising different donut offers.

Why Illustration Matters in Retail

Illustration plays a valuable role in retail branding by:

  • Making brands more approachable and human

  • Supporting clarity on packaging and POS

  • Helping customers understand products quickly

  • Creating consistency across growing ranges

  • Adding character without compromising clarity

In busy retail environments, illustration can cut through visual noise while reinforcing brand identity.

A variety of baked goods and snacks displayed in a grocery store. The first section shows shelves with different packaged snacks labeled 'Bare Pantry Snacks.' The second section features takeout containers with prepared meals labeled 'Take Away Kitchen.' The third section displays trays of assorted baked foods, including muffins and cupcakes, with bright packaging. The last section shows a pink box containing decorated cupcakes labeled 'Sweet Goodn,' on a wooden table.

Our Retail-First Illustration Approach

At LMPP Studio, illustration is always designed as part of a wider retail brand system.

Our approach considers:

  • Where the illustration will be used (packaging, POS, signage)

  • How it performs at distance and at speed

  • How it scales across SKUs, categories and formats

  • How it integrates with typography, colour and photography

  • Long-term consistency across stores and campaigns

This ensures illustration enhances retail communication rather than distracting from it.

Colorful billboard advertising O'Meara's, a community-serving food company established in 1980, featuring illustrations of fresh seafood, meats, baked goods, snacks, vegetables, and desserts.

Illustration Across Retail Touchpoints

We design illustration to work across multiple retail applications, including:

  • Packaging and shelf-ready formats

  • Food-to-go menus and displays

  • In-store signage and POS

  • Window graphics and retail campaigns

  • Supporting digital assets linked to physical retail

Illustration is always created with clarity, consistency and usability in mind.

A Kavanagh's food market advertisement featuring a light blue coffee cup with the store's logo. The background is decorated with food illustrations and logo-themed badges. Text highlights handmade sandwiches, crunchy salads, ground coffee, and call to action to grab some goodness.

How Illustration Connects to Retail Branding

Illustration at LMPP Studio is never treated as a standalone service.

It is closely integrated with:

  • Retail brand strategy

  • Visual identity and logo design

  • Packaging design

  • In-store communication and POS

This integrated approach ensures illustration strengthens brand recognition and supports retail performance.

Assorted snack and meal boxes, including sandwiches, a pizza box, a salmon bento box, and a round container of mixed chocolates and nuts.

The Outcome

The result of effective retail illustration is:

  • Stronger brand personality

  • Improved clarity and navigation in-store

  • Consistent visual language across touchpoints

  • Scalable systems for packaging and campaigns

  • Illustration that supports sales and understanding

Good retail illustration doesn’t compete with the brand — it reinforces it.

Looking to use illustration to strengthen your retail brand?
Explore our work or talk to us about illustration designed for real retail environments.

Pettitt’s SuperValu – Nationwide, Ireland

Hand-drawn Pettitt’s Bakery illustration featuring breads, pastries, cakes, flour, butter, rolling pins, kitchen tools, and a baker character, arranged in a colourful repeating pattern for in-store branding.
Black and white illustration of playful snack characters celebrating, with bold text reading "Nuts & Snacks", "Bake Pantry", and slogans like "Sourced by us, loved by you," "Feel good snacks," and "Nuts with attitude."

Bare Pantry – Nationwide, Ireland

Cartoon characters enjoying snacks, including chips and cookies, with the text "Good Things Taste Better Shared" and references to snacks for big match and movie night, all in a black and beige color scheme.
Graphic design featuring pictures of Asian dishes, including stir-fry, rice with toppings, and noodles, with doodles of cooking utensils, ingredients, and a cartoon cat. Text reads 'Inspired by Asia,' 'Only the finest ingredients,' 'We love noodles,' 'Careful I'm hot!' and 'Rice rice baby!'. Red and black lettering on a white background.

Peking Street Food – Nationwide, Ireland

Black and white illustration of Asian cuisine items including a girl eating with chopsticks, a man in traditional clothing with a conical hat, a dinosaur with a conical hat and pendant, a box of Asian snacks, a lemon wedge, a stack of bowls, a bowl of noodles with shrimp, and a takeout container labeled with Asian characters, all with some red accents.
Illustrated people walking and carrying O’Meara’s grocery bags, including adults with shopping and a parent holding a child’s hand.

O’Meara’s SuperValu – Portumna, Ireland

Illustrated O’Meara’s staff characters, including a cheesemonger, fishmonger, baker, chef, and butcher, each holding produce or tools from their department.

Got a project?
Get in touch.