Illustration Design

LMPP Studio provides illustration for retail brands across supermarkets, convenience retail and food-to-go environments.
We create illustration systems that add clarity, character and recognition to retail brands — supporting packaging design, in-store communication and brand storytelling in real retail settings.

Our illustration work is always led by retail context, helping brands communicate quickly, consistently and with warmth across shelf, packaging and in-store touchpoints.

Vibrant hand-drawn illustration celebrating Pettitt’s Foodmarket and Wexford, featuring local produce, bakery items, seafood, farming, flowers, landmarks, and community scenes in a colourful mural-style composition.

Illustration for Retail Brands

In retail, illustration is not decoration — it is communication.

When used well, illustration can:

  • Simplify complex information

  • Add warmth and personality to retail environments

  • Improve navigation and wayfinding in-store

  • Create strong visual recognition across packaging ranges

  • Help brands stand out without shouting

Retail illustration must work at speed, at scale and across multiple applications.

Vibrant hand-drawn illustration celebrating Pettitt’s Foodmarket and Wexford, featuring local produce, bakery items, seafood, farming, flowers, landmarks, and community scenes in a colourful mural-style composition.

Pettitt’s SuperValu – Nationwide, Ireland

Hand-drawn Pettitt’s Bakery illustration featuring breads, pastries, cakes, flour, butter, rolling pins, kitchen tools, and a baker character, arranged in a colourful repeating pattern for in-store branding.

Bare Pantry – Nationwide, Ireland

Illustrated superhero-style character designed for Esther Stanhope’s book “Visibly Brilliant,” featuring a confident female figure in a pink suit and cape standing against a purple cityscape background.

Book Design & Illustration – Esther Stanhope

Black-and-white character illustrations for Esther Stanhope’s “Visibly Brilliant” series, featuring the characters Dave and Sue, a woman facing self-doubt with a “You’re not good enough” speech bubble, and an “Invisible” figure holding a mask.
Graphic design featuring pictures of Asian dishes, including stir-fry, rice with toppings, and noodles, with doodles of cooking utensils, ingredients, and a cartoon cat. Text reads 'Inspired by Asia,' 'Only the finest ingredients,' 'We love noodles,' 'Careful I'm hot!' and 'Rice rice baby!'. Red and black lettering on a white background.

Peking Street Food – Nationwide, Ireland

Black and white illustration of Asian cuisine items including a girl eating with chopsticks, a man in traditional clothing with a conical hat, a dinosaur with a conical hat and pendant, a box of Asian snacks, a lemon wedge, a stack of bowls, a bowl of noodles with shrimp, and a takeout container labeled with Asian characters, all with some red accents.
Kavanagh’s Food Market illustrated background featuring hand-drawn cooking icons — chef hats, bread, wine glasses, cheese, fish, utensils, and ingredients — arranged in a repeat pattern with the Kavanagh’s logo centred inside a circular frame.

Kavanagh’s Group – Ireland & London

Kavanagh’s illustrated panels for fresh food, bakery, and kitchen, each with hand-drawn food icons and a central logo.
Illustrated people walking and carrying O’Meara’s grocery bags, including adults with shopping and a parent holding a child’s hand.

O’Meara’s SuperValu – Portumna, Ireland

Illustrated O’Meara’s staff characters, including a cheesemonger, fishmonger, baker, chef, and butcher, each holding produce or tools from their department.
A colorful illustration of a variety of foods including bread, cookies, meats, bananas, cakes, and desserts arranged in a display.

Offbeat Donut Co – Nationwide, Ireland

Playful black-and-white Offbeat Donut Co. character illustrations including cute donuts, a smiling cloud, a beard character, a happy pie box, a donut on legs, a bunny, and the Offbeat ‘Making Magic Since 2016’ badge, with touches of pink detail.

Got a project?
Get in touch.