Ireland’s Most Irresistible Donuts & Coffee
When Ireland’s fastest‑growing donut and coffee concept wanted to stand out on every high street and forecourt, they turned to LMPP Studio. We transformed Offbeat Donuts into an unmistakable, mouth‑watering experience—one that delights customers from the moment they see the shopfront to the last sip of their artisan brew.
Instant Recognisability. From the moment you spot the vivid industrial‑meets‑handcrafted marque, you know you’re in for something special.
Crave‑worthy Impact. Every visual cue echoes the joy of a fresh, made‑on‑site donut and the comfort of expertly roasted coffee.
Scalable Versatility. Our design system thrives equally on illuminated storefronts, takeaway boxes, social media feeds, and petrol‑station forecourts.
Fusion of Creativity & Retail Expertise
Drawing on LMPP’s deep retail‑environment know‑how, we built a brand that delivers:
Creative Strategy & Direction
A roadmap that aligns visual storytelling with consumer cravings.Brand Identity & Visual Language
A dynamic color palette, bold typography, and custom icons that feel both industrial and inviting.Tone of Voice & Messaging
Playful, genuine copy that sparks delight and loyalty.Custom Illustration & Icon Design
Unique, on‑brand artwork that turns simple ingredients into a memorable graphic language.Full Packaging Suite
From cups and boxes to napkins and greaseproof sheets—every touchpoint pops with personality.Retail Signage & In‑Store Comms
Crisp menu boards, POS displays, and wayfinding that guide customers seamlessly through the Offbeat journey.Uniforms & Delivery Fleet Livery
Cohesive uniforms and eye‑catching bike wraps that turn every team member and delivery into roaming brand ambassadors.
Powering Growth—From Local Boutiques to Nationwide Footprint
Since launch, we’ve partnered with Offbeat Donuts through every phase of its rapid expansion:
16 Locations Across Ireland. From Dublin’s buzzing city centre to Cork’s historic lanes, Athlone’s riverside cafés to Kilcullen’s charming high street.
Circle K Forecourt Rollouts. Seamless integration into forecourts, bringing fresh donuts and premium coffee to drivers on the go.
Agile Identity System. A trend‑driven toolkit that adapts instantly to new store sizes, shop‑in‑shop formats, and pop‑up experiences.
Consistent Brand Experience. Whether it’s your first visit or your hundredth, Offbeat feels as fresh, delicious, and on‑brand as day one.
We’re thrilled to continue fueling Offbeat Donuts’ upward trajectory by crafting new in‑store experiences, seasonal limited‑edition packaging, and digital activations that keep fans coming back for more. With LMPP’s creative vision and retail expertise leading the way, the future is as sweet and bright as a freshly glazed donut.
““About 1,200 donuts were sold on day one. Great reaction to the brand, packaging, look, feel and of course the donuts. You have created a lot of buzz and excitement, well done and thanks.
We had to close shortly after lunch as we had no donuts left!“
Brian O’Casey
Managing Director - Offbeat Donut Co.”
