LMPP Studio is a retail branding and packaging design studio based in London and Dublin specialising in supermarket, convenience and food-to-go brands.
For Offbeat Donuts, we delivered a bold retail brand identity and food-to-go packaging system designed to stand out in fast-paced environments including high-street stores and forecourts. This case study shows how retail-first branding, packaging and in-store communication work together to drive instant recognition, appetite appeal and scalable roll-out across multiple locations.
Client
Offbeat Donuts – donut & coffee brand
Project Type
Retail branding, food-to-go packaging & POS design
Retail Environment
Food-to-go stores, forecourts, takeaway
Studio
LMPP Studio (London & Dublin)
Retail Branding, Packaging & Food-to-Go Design Case Study
Project Overview
Offbeat Donuts is a bold, contemporary donut and coffee brand built for high-volume food-to-go environments.
LMPP Studio partnered with Offbeat Donuts to create a highly recognisable retail brand and packaging system designed to perform across stores, takeaway packaging and forecourt locations.
The Challenge
Offbeat Donuts needed a brand and packaging system that could:
Grab attention instantly in competitive food-to-go settings
Translate clearly across donuts, coffee cups and takeaway packaging
Feel playful and indulgent without becoming chaotic
Scale consistently across multiple locations and formats
The brand needed to be instantly recognisable, even at speed.
Our Approach
LMPP Studio developed a retail-first brand identity built around bold typography, confident colour and a playful visual language.
Our work included:
Retail brand strategy
Logo design and visual identity
Packaging design for food-to-go
POS and in-store communication
Scalable brand guidelines for roll-out
The system was designed to work just as well on a donut box or coffee cup as it does on shopfronts, menu boards and digital touchpoints.
Designed for Food-to-Go
Everything was created with speed, clarity and appetite appeal in mind.
High-impact branding for instant recognition
Clear, confident layouts for takeaway packaging
Consistent visual language across all formats
Flexible assets for new stores and locations
This ensured Offbeat Donuts could grow quickly while staying visually consistent.
The Result
Offbeat Donuts launched with a bold, unmistakable retail presence that cuts through busy food-to-go environments.
The new brand and packaging system supports rapid roll-out, strong recognition and a memorable customer experience from counter to first bite.
Services Delivered
Retail Brand Strategy
Logo & Visual Identity
Food-to-Go Packaging Design
POS & In-Store Communication
Retail Roll-Out Support
Powering Growth—From Local Boutiques to Nationwide Footprint
Since launch, we’ve partnered with Offbeat Donuts through every phase of its rapid expansion:
16 Locations Across Ireland. From Dublin’s buzzing city centre to Cork’s historic lanes, Athlone’s riverside cafés to Kilcullen’s charming high street.
Circle K Forecourt Rollouts. Seamless integration into forecourts, bringing fresh donuts and premium coffee to drivers on the go.
Agile Identity System. A trend‑driven toolkit that adapts instantly to new store sizes, shop‑in‑shop formats, and pop‑up experiences.
Consistent Brand Experience. Whether it’s your first visit or your hundredth, Offbeat feels as fresh, delicious, and on‑brand as day one.
We’re thrilled to continue fueling Offbeat Donuts’ upward trajectory by crafting new in‑store experiences, seasonal limited‑edition packaging, and digital activations that keep fans coming back for more. With LMPP’s creative vision and retail expertise leading the way, the future is as sweet and bright as a freshly glazed donut.
LMPP Studio specialises in retail branding and packaging design for supermarket, convenience and food-to-go brands across the UK and Ireland.
