Branding Ireland’s Leading Donut & Coffee Experience
Offbeat Donuts has grown into Ireland’s leading independent donut retailer with 16 locations nationwide—including Dublin, Cork, Athlone, Kilcullen, and Gorey—along with new store rollouts via Circle K forecourts. LMPP Studio was brought in to design every touchpoint of the brand, making Offbeat Donut Co instantly recognisable, craveable, and scalable.
Our creative direction combined bold industrial cues with warm, handcrafted energy, capturing the joy and obsession behind Offbeat’s fresh, made-on-site donuts and quality coffee. Every detail, from the packaging to the POS, was designed to feel iconic and memorable.
We crafted a flexible, trend-driven brand identity built to live across storefronts, social feeds, and takeaway boxes alike—helping Offbeat grow its retail footprint without losing its spark.
Our project scope:
Creative Strategy & Direction
Brand Identity & Visual Language
Tone of Voice & Messaging
Custom Illustration & Icon Design
Full Packaging Suite (cups, boxes, napkins, greaseproof, bags)
Retail Signage & In-Store Comms
Menu Boards, POS & Digital Assets
Uniforms & Delivery Bike Livery.
““About 1,200 donuts were sold on day one. Great reaction to the brand, packaging, look, feel and of course the donuts. You have created a lot of buzz and excitement, well done and thanks.
We had to close shortly after lunch as we had no donuts left!“
Brian O’Casey
Managing Director - Offbeat Donut Co.”
