Pettitt’s SuperValu has unveiled its flagship next-generation store in Bray, Ireland, designed and delivered by LMPP Studio. From the initial strategy and concept to the full in-store execution, LMPP worked closely with Pettitt’s leadership team to bring a bold, modern retail vision to life across 20,000 square feet of immersive shopping.

Our full-service scope included:

Retail brand strategy

Visual identity and signage system

Department-led packaging design
Instore communication
Customer journey planning

By reclaiming back-of-house space, we expanded key areas, including the bakery, produce, fresh fish, and the award-winning Sleedagh Farm Butchers. The new ‘Takeaway Kitchen’ concept introduces fresh offerings, including rotisserie chicken, hot meals to go, sushi, and stone-baked pizza, giving customers even more reasons to return.

With vibrant colours, clear navigation, and a contemporary materials palette, the design strikes a balance between functionality and inspiration, creating a store experience that works as hard as it wows.

This new flagship model is currently being rolled out across all six Pettitt’s locations in Kildare, Wexford and Wicklow, setting a new benchmark for Irish supermarket retail.