Pettitt’s SuperValu brand identity shown across packaging, signage, delivery van and in-store visuals.
 

Retail Branding for Ireland’s Leading Next-Gen Supermarket

 
Pettitt's SuperValu Flagship Superstore Bray - Branding by LMPP Studio
Pettitt’s SuperValu logo on a red background.
 

Pettitt’s SuperValu has unveiled its flagship next-generation store in Bray, Ireland, designed and delivered by LMPP Studio. From the initial strategy and concept to the full in-store execution, LMPP worked closely with Pettitt’s leadership team to bring a bold, modern retail vision to life across 20,000 square feet of immersive shopping.

Our full-service scope included:

Retail brand strategy
Visual identity and signage system
Department-led packaging design
Instore communication
Customer journey planning

By reclaiming back-of-house space, we expanded key areas, including the bakery, produce, fresh fish, and the award-winning Sleedagh Farm Butchers. The new ‘Takeaway Kitchen’ concept introduces fresh offerings, including rotisserie chicken, hot meals to go, sushi, and stone-baked pizza, giving customers even more reasons to return. With vibrant colours, clear navigation, and a contemporary materials palette, the design strikes a balance between functionality and inspiration, creating a store experience that works as hard as it wows.

This new flagship model is currently being rolled out across all six of Pettitt’s SuperValu locations in Kildare, Wexford, and Wicklow, setting a new benchmark for Irish supermarket retail.

 
A historic black-and-white photograph showing men riding horses along Main Street in Wexford, with vintage cars, pedestrians, and old shopfronts including the Savoy Bar, capturing everyday life in the mid-20th century.
“In 1946 Jackie Pettitt opened his first food shop on the Main street in Wexford town.”
A colourful illustrated mural created for Pettitt’s SuperValu, featuring Wexford landmarks, local farmers, fresh produce, seafood, bakery items, kitchen scenes, and community characters.
Hand-drawn Pettitt’s illustration showing a mix of bakery goods, artisan breads, cheeses, and fresh produce, used as a branded pattern for their supermarket identity.
Set of six Pettitt’s department brand icons featuring Sleedagh Farm, Bakery, Kitchen, Produce, Fresh Fish, and Flowers, each with distinctive colours and typography.
Pettitt’s Produce branding beside colourful fresh carrots.
Pettitt’s “Trust Our Farmers” banner with colourful illustrated fresh produce.
Pettitt’s Kitchen graphic with chefs preparing food behind the counter.
The Chef’s Kitchen at Pettitt’s SuperValu featuring illuminated signage for salads, rotisserie, and hot-to-go meals, with staff preparing fresh hot food behind the counter.
Pettitt’s SuperValu Take Away Kitchen with staff preparing fresh hot food behind the counter under bold black signage.
Pettitt’s SuperValu pizza counter with illuminated signage and takeaway menu beside a full wall display of freshly prepared kitchen meals.
Pettitt’s SuperValu Bakery branding beside a smiling in-store baker holding a freshly baked loaf in the bakery department.
Illustrated Pettitt’s Bakery banner with breads, pastries, and the phrase “Baking You Happy.”
Pettitt’s Sleeadagh Farm branding shown beside high-quality Irish beef cuts, representing local butchery and fresh produce.
Pettitt’s Fresh Fish branding alongside a fishmonger preparing a display of fresh Irish seafood, including salmon, white fish, and marinades.

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