“Retail Reimagined for Ireland’s Next-Gen Supermarket”
Pettitt’s SuperValu has unveiled its flagship next-generation store in Bray, Ireland, designed and delivered by LMPP Studio. From the initial strategy and concept to the full in-store execution, LMPP worked closely with Pettitt’s leadership team to bring a bold, modern retail vision to life across 20,000 square feet of immersive shopping.
Our full-service scope included:
Retail brand strategy
Visual identity and signage system
Department-led packaging design
Instore communication
Customer journey planning
By reclaiming back-of-house space, we expanded key areas, including the bakery, produce, fresh fish, and the award-winning Sleedagh Farm Butchers. The new ‘Takeaway Kitchen’ concept introduces fresh offerings, including rotisserie chicken, hot meals to go, sushi, and stone-baked pizza, giving customers even more reasons to return. With vibrant colours, clear navigation, and a contemporary materials palette, the design strikes a balance between functionality and inspiration, creating a store experience that works as hard as it wows.
This new flagship model is currently being rolled out across all six of Pettitt’s SuperValu locations in Kildare, Wexford, and Wicklow, setting a new benchmark for Irish supermarket retail.
“In 1946 Jackie Pettitt opened his first food shop on the Main street in Wexford town.”
