Brand strategy, name, visual identity, packaging and interior design for a new restaurant concept offering authentic, handmade pizzas in Dublin and 30 destinations across Ireland.
Our brief and brand story: Mia is a young Italian girl who grew up in Ireland. She loves to travel and enjoys seeing the world. Free-spirited, Mia is full of energy and ‘the chat!’ as much Irish as Italian she thinks! She expresses herself through her bright curly red hair and dancing, but likes nothing better than to be in the kitchen, experimenting with the next great dish to serve to her family.
We hope you enjoy the classic range of handmade pizzas she’s created here at Pizza Mia! Buon Appetito!
Services
Creative Retail Strategy | Identity | In-store Communication | Illustration | Packaging | Store Design
The store design is vibrant and uplifting with bold, characterful signage and a contemporary materials palette to ensure the offer is easy to navigate – but also rewarding and inspiring for every customer, whatever the time of day.
