Brand creation, packaging and restaurant design for Pizza Mia — handmade Italian pizzas with Irish charm
Project Overview / Our Brief
LMPP Studio was commissioned to create the full brand world for Pizza Mia — a new fast-casual restaurant concept bringing authentic, handmade pizzas to Dublin and across Ireland.
From the name and visual identity to packaging, illustration and interior design, every touchpoint was crafted to celebrate the warmth of Italian tradition blended with a playful Irish personality. The result is a welcoming brand experience that feels local, lively and full of flavour.
Brand Story
Mia is a young Italian girl who grew up in Ireland — full of life, laughter and creativity. She loves to travel, cook and share stories from around the world. With her bright red curls and free-spirited energy, she embodies the heart of Pizza Mia: expressive, fun and made with passion.
Every pizza on the menu reflects Mia’s personality — authentic, handmade and bursting with love. From her kitchen to yours: Buon Appetito!
Services
Retail Strategy & Storytelling | Brand Identity | Illustration | Packaging Design | In-Store Communication | Restaurant Interior Design
The store design is vibrant and uplifting with bold, characterful signage and a contemporary materials palette to ensure the offer is easy to navigate – but also rewarding and inspiring for every customer, whatever the time of day.
