Brand identity, packaging and retail design for Path Skincare — science-led beauty made simple

Project Overview / Our Brief
LMPP Studio partnered with Path Skincare to develop a clear, confident brand built on one core belief — that great skin shouldn’t be complicated.

From strategy to store design, the goal was to create a calm, credible and educational skincare brand that helps customers understand their skin before choosing the right product. Every element, from the name Path to the packaging and in-store communication, was designed to feel reassuring, modern and rooted in science.

Brand Story
Path Skincare believes that skincare success starts with understanding. Using real science and honest guidance, the brand simplifies routines and empowers people to choose what truly works for them.

The clean visual identity, soft colour palette and structured packaging system reflect the clarity and confidence at the heart of Path — skincare with direction and purpose.