Brand Campaign and Visual Strategy
Old Spitalfields Market represents a new type of shopping space — one that is experience-led, thoughtful and personal. The campaign is designed to showcase what it feels like to be truly engaged and absorbed by the breadth of experiences on offer at Old Spitalfields Market.
Inspired by the iconic architecture of the site, — the history, the culture, the community, the retailers, the spaces and even the people who built it. And as the space itself encourages serendipitous social collisions, so the design is ever-changing, always unexpected.
Discover East London’s Best Street Food and Shopping Experience.
44 Retailers and Restaurants, 88 Market Stalls and 25 Street Food Traders
under one Victorian Market Roof at the Heart of London’s Most Exciting Neighbourhood.
A responsive, hyper-functional design system that creates structure in any format, on any platform. Layout and hierarchy can be restructured nimbly and efficiently. Old Spitalfields Market represents the frame, the underpinning, the substrate that supports and empowers the content, members and communities to thrive.
We use layout, and an exaggerated indent, not just to convey a message but to imply space, creating a flexible floor plan.
