Project Overview / Our Brief

Fireberry approached LMPP Studio to redefine their brand and digital presence — creating a distinctive identity for a CRM consultancy that blends technical precision with personal connection.

The brief was to move away from typical corporate tech branding and develop something modern, approachable and confident. The new Fireberry identity balances logic with warmth — reflecting both the consultancy’s data-driven mindset and their collaborative, people-first approach.

LMPP Studio delivered a complete brand system, including logo design, visual language, tone of voice, digital design, and SEO-ready website. The result is a brand that feels professional but never distant — clear, energetic and ready for growth.

Project Overview / Our Brief

Fireberry believes technology should empower people, not overwhelm them.
Built on insight and driven by innovation, the consultancy helps clients unlock the full potential of their CRM systems with clarity and strategy.

The visual identity captures that idea — bright gradients, dynamic iconography and bold typography create a sense of movement and progress. It’s a brand that feels alive, intelligent and optimistic — just like the people behind it.

Our approach was driven by clarity, consistency, and scalability, creating a brand that feels future-ready and instantly recognisable across platforms. From strategic positioning to custom illustrations, our work brought Fireberry’s product experience to life.

Our project scope
Creative Strategy
Brand Identity
Visual Language
Global Brand System & Guidelines
Illustration Design
Photography & Art Direction
Content Creation
Website Design & Build

“LMPP’s team is just as strategic as they are creative, which is saying a lot.
By partnering with them, we brought our product’s value and brand personality to life like never before. Also, we had an absolute blast working with them.”

Noga Schryer, Managing Director