Brand identity and restaurant design for Café Rouge Rapid — French flair served fast

Project Overview / Our Brief

LMPP Studio was commissioned to create a new sub-brand for Café Rouge — one that captured the charm and heritage of the original brasserie, while adapting it for a modern, quick-service audience.

From visual identity to in-store experience, the challenge was to translate Café Rouge’s Parisian personality into a fast-paced format that still felt premium and authentic. The result is Café Rouge Rapid — a vibrant, design-led concept that blends speed, quality and unmistakable French style.

LMPP Studio developed the full brand system, including naming, logo, packaging, signage and interiors, ensuring a seamless experience from counter to coffee cup.

Brand Story

Café Rouge Rapid was built on a simple idea — to make French dining accessible on the go.
The brand combines the spirit of Parisian cafés with the rhythm of contemporary city life: elegant, expressive, and effortlessly efficient.

The identity is bold yet refined, featuring rich reds, classic typography and modern geometric forms — a nod to the Café Rouge legacy reimagined for today’s grab-and-go culture.

Services

Brand Strategy | Naming | Visual Identity | Packaging Design | Interior & Environmental Design | Signage | Art Direction