A Fresh New Identity for a Community-Focused Supermarket
“What does best-in-class community retailing look like? I found the answer in O’Meara’s SuperValu, Portumna, Co. Galway.”
Sharon Yourell Lawlor – The Modern Shopper
Project Overview / Our Brief
LMPP Studio partnered with O’Meara’s SuperValu to deliver a full brand refresh and in-store transformation for their Portumna store. The goal was simple: create a modern, engaging retail experience that reflects the supermarket’s personality, heroes its people, and elevates everyday shopping into something memorable.
From strategic brand positioning to in-store storytelling, we developed a cohesive visual language across all departments — fresh food counters, bakery, butchery, fishmonger, deli, meals-to-go, and seasonal displays. Every touchpoint was carefully considered, using bold colours, hand-drawn illustrations, friendly staff photography, and warm messaging to reinforce O’Meara’s connection to its community.
The project also included refreshed packaging across their food-to-go range, updated staff uniforms, exterior signage, window graphics, aisle navigation, and a new suite of POS materials for promotions, meal deals, and departmental highlights. The result is a bright, confident, well-structured store environment that celebrates local freshness, exceptional service, and the people who deliver it.
Brand Story
O’Meara’s SuperValu sits at the heart of its community — a trusted, family–run store known for warm welcomes, great food, and everyday quality. With a growing customer base and an expanding range of fresh food offerings, the O’Meara family wanted a brand identity that truly reflected who they are: passionate retailers, proud locals, and champions of good food made fresh.
Services
Brand Strategy | Visual Identity | Retail Environment Design | Illustration | Wayfinding & Signage | Packaging Design | Photography & Art Direction | POS & Campaign Roll-Out
O’Meara’s Food To Go offers a fresh, handmade range of salads, sandwiches, soups and pastries designed for customers looking for quick, quality meals throughout the day.
