Peking Street Food interior branding with hand-painted typography, illustration accents and high-contrast wayfinding
 
 

LMPP Studio refreshed Peking Street Food with a bold visual language, clear menu system, packaging, and in-store communications.

Now with more than 30 locations nationwide, the Peking Street Food experience is rapidly becoming an Irish favourite.

Services
Creative Retail Strategy | Identity | In-store Communication | Illustrations | Packaging | Art Direction | Store Design

 
Takeaway packaging system for Peking Street Food showing heat-level colour coding, SKU identifiers and illustrated pattern.
 

“They’ve enabled us to stand apart from other restaurants in a very crowded market.”
Bing Dai, Sino Foods (Founder)

 
Peking Street Food, Ireland. Branding by LMPP Studio
Peking Street Food Logo Design by LMPP Studio

Photography by Harry Weir

Peking Street Food Photography & Art Direction by LMPP Studio
Peking Street Food Takeaway Packaging by LMPP Studio
Peking Street Food, Ireland. Branding by LMPP Studio
Peking Street Food, Ireland. Illustration Design by LMPP Studio
Peking Street Food, Ireland. Branding by LMPP Studio

Photography: Harry Weir

Peking Street Food, Ireland. Illustration Design by LMPP Studio

Linograph illustrations by LMPP

Peking Street Food, Ireland. Typography Design by LMPP Studio

Bespoke Hand-painted typeface

Peking Street Food, Ireland. Branding by LMPP Studio
Peking Street Food, Ireland. App by LMPP Studio
Peking Street Food, Ireland. Illustration Design by LMPP Studio
Peking Street Food, Ireland. Menu Design by LMPP Studio
Peking Street Food Illustration Design by LMPP Studio

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